Fletcher Construction

Fletcher Construction, in collaboration with HainesAttract, aims to enhance its talent acquisition strategy by developing a dedicated careers website. This platform will serve as a key component of our Employer Value Proposition (EVP) and employer branding efforts, showcasing Fletcher Construction as an employer of choice in the engineering and construction sectors.

Note: The current online version of the site no longer represents what was originally designed.

User-friendly design: Intuitive navigation and responsive design to ensure accessibility across all devices. Clear and concise information architecture to help candidates find relevant information quickly.

Compelling content: Details of iconic projects to demonstrate the impact and scope of Fletcher Construction’s work. Insights into the work environment, company values, and community involvement to give candidates a sense of what it’s like to work at Fletcher Construction.

Career opportunities: Comprehensive and regularly updated job postings with detailed descriptions and requirements. Step-by-step guide on the application process, including tips for preparing a successful application.

Research and planning: Conduct thorough market research and competitor analysis to identify best practices and unique selling points.

Design and development: Create wireframes, information architechture, collaborate with two developers in an Agile setting to create a visually appealing and functional website.

Content creation: Produce high-quality multimedia content, including videos, articles, and interactive elements.

Testing and launch: Perform extensive testing to ensure a seamless user experience before launching the website.

Promotion and maintenance: Promote the website through various channels and continuously update content to keep it relevant and engaging.

The development of the dedicated careers website for Fletcher Construction, in collaboration with HainesAttract, represents a significant enhancement in their talent acquisition strategy. By focusing on a user-friendly design, it ensures that candidates can easily navigate and access relevant information on any device. The inclusion of compelling content highlights iconic projects, company values, giving potential candidates a comprehensive view of the Fletcher Construction work environment.

Throughout the design and development phase, the creation of wireframes and collaboration between stakeholders and developers in an Agile setting have resulted in a visually appealing and functional website, contributing to a seamless user experience.

Post-launch, the ongoing promotion and maintenance of the website ensure it remains a dynamic and engaging platform for attracting top talent. This careers website not only aligns with Fletcher Construction’s Employer Value Proposition (EVP) and employer branding efforts but also solidifies their position as a leading employer in the engineering and construction sectors.