Hi,
I'm a designer based in Sydney with extensive experience in art direction, digital product and print design.
I’ve spent over two decades working for design studios, tech companies, digital agencies, and large advertising firms, where I have been privileged to create, design, and art direct a wide range of media for notable clients and brands. While most of my career has focused on designing user interfaces and websites, I have also gained extensive experience in print design and branding, which enables a comprehensive and versatile approach to every project.
My process
Discovery
We work collaboratively to understand your goals, pain points gather and review existing data, understand your audience and establish project objectives, scope and requirements.
Design
During the ideation and design phase we generate a wide range of ideas sketches, rapid prototypes, wireframes, low-fidelity prototypes and explore different design approaches and concepts, create a comprehensive design system and make sure is aligned with the brand.
We conduct usability testing to refine the design based on feedback and iterate if necessary.
Implementation
In this final stage of the design process, I deliver the final product and collaborate with developers to ensure its accurate implementation. I conduct design reviews to ensure the final product aligns with the initial design vision and make iterative improvements based on real-world usage.