Background
In 2007, Ford Motors Company Venezuela partnered with JWT (J. Walter Thompson) to launch a comprehensive media campaign for the new Ford Ecosport. The campaign aimed to showcase the vehicle’s new design, colours, and specifications.
The objective was to create an engaging and interactive micro site that would captivate potential buyers and provide detailed information about the Ford Ecosport.
Approach
Technology: The site was fully animated and developed using Flash, using ActionScript to create a dynamic and interactive user experience.
Features: The micro site included sections dedicated to the new EcoSport design, available colours, detailed specifications, image gallery and other key features of the Ford Ecosport.
Interactive Elements: The micro site featured interactive elements that allowed users to explore the car’s features in a visually appealing and engaging manner.
User Experience: The animations and interactivity were designed to provide an immersive experience, encouraging users to spend more time on the site and learn about the vehicle.
Tv Commercial
Role and Responsibilities:
As the lead of the project, I was responsible for the look and feel of the micro site. I utilized elements from the overarching campaign to create a cohesive and visually appealing site. Working alongside a developer, we collaborated to implement all the interactive features, ensuring a seamless user experience.
Outcome
The micro site received positive feedback for its innovative use of Flash and ActionScript, providing a unique and engaging way for users to explore the new Ford Ecosport. The campaign successfully highlighted the vehicle’s features and contributed to its overall promotion in the Venezuelan market.