Hainesattract

Hainesattract initiated a comprehensive re-branding initiative to better reflect its core values and enhance its online presence. The primary objective was to improve the user experience, ensuring that the website was not only visually appealing but also intuitively navigable. The aim was to make it effortless for users to find relevant information and content. Additionally, it was crucial to communicate Hainesattract’s diverse range of services clearly and concisely, helping clients to understand the value behind their services. Equally important was the creation of an engaging portfolio section to showcase Hainesattract’s successful projects and case studies, thereby attracting and retaining potential clients.

Note: The current online version of the site no longer represents what was originally designed.

Ensure the website design, content, and usability reflect Hainesattract’s core values.

Make it easy for users to find the information and content they need.

Help clients quickly understand how Hainesattract’s operates and the full range of services they offer.

Create an engaging portfolio section to showcase Hainesattract’s work.

Research and planning: Conducted market research and competitive analysis to identify industry standards and user expectations. Collaborated with stakeholders to understand their vision, goals, and target audience.

UI/UX Design: Designed wireframes and prototypes to establish the website’s structure and flow.

Visual Design: Created the visual elements, using Figma, Photoshop and Illustrator to ensure a cohesive brand identity.

Content creation: Developed a content strategy that aligned with Haines’s values and messaging and produce high-quality multimedia content, including videos, case studies and interactive elements.

Testing and launch: Perform extensive testing to ensure a seamless user experience before launching the website.

Collaboration: Worked closely with two developers to ensure seamless integration of design and functionality.

The new visual identity successfully reflected Hainesattract’s values and professional image, receiving positive feedback for its intuitive navigation and user-friendly interface. Additionally, the portfolio section effectively showcased Hainesattract’s work, attracting more potential clients and enhancing engagement.